Dashen Breweries SC has announced the appointment of Matiyas Getachew as its new Chief Executive Officer.
His appointment represents a significant transition in industry leadership, as he becomes the first Ethiopian executive to head a major brewery in a sector traditionally led by expatriates.
Matiyas first joined Dashen as Chief Financial Officer in 2020. Last year, he was named acting CEO following the departure of Mario Van Geldern, who led the brewery for five years before leaving in late 2025.
A statement issued by the company notes Matiyas was elevated to permanent CEO for his strong leadership and achievements in the CFO role amid “challenging macroeconomic conditions.”
From The Reporter Magazine
Matiyas holds a bachelor’s degree from Addis Ababa University’s Commercial College and is a chartered certified accountant (ACCA). He also holds a master’s degree from Heriot-Watt University. His diverse international background includes leadership roles at SABMiller, Coca-Cola Beverages Africa, and Diageo.
Industry observers note that this appointment marks an important advance for Ethiopian leadership in the sector. Notably, other major players such as Coca-Cola and Unilever have also recently appointed local CEOs, underscoring a broader trend toward local leadership in multinational corporations.
“Matiyas’s appointment reflects growing confidence in Ethiopia’s ability to nurture and empower homegrown executives to lead large-scale consumer businesses,” said one industry analyst.
From The Reporter Magazine
Dashen Breweries was founded in 2000 by Tiret Corporate, an endowment linked to the Amhara Regional State. It opened its first brewery in Gonder, before establishing a second in Debre Birhan in 2011. Since 2012, Duet Group, a UK investment firm, has held a majority stake in Dashen Breweries.
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